04
Type
Alongside the primary brand elements, a family of internal sub-brands create brand hierarchy for both internal and external audiences. All of the elements outlined below are included for download and use in a variety of formats.
freight
display
gotham
Freight Display
Gotham
Montserrat
Main Serif Typeface
freight display book
main sans serif typeface
gotham book
Freight typefaces, designed by Joshua Darden, are inspired by the warmth and pragmatism found in 18th-century Dutch typefaces. Freight Display in particular elevates the Calvary brand with clearcut elegance and a feeling of heritage. Freight Display may be used throughout the brand for titles and impactful moments.
free alternative
In particular, Freight Display Book works well for headings and is used throughout the Calvary sub-brand logos.
Designed by Hoefler & Frere–Jones, Gotham is of the most historically popular geometric sans-serif typefaces in use today. Gotham provides stability and a clean, modern feel to the Calvary brand for subheadings, paragraph text, and smaller, informative levels of text.
Gotham Book works particularly well for paragraph typesettings and is used throughout the Calvary website.
Montserrat is a suitable alternative to Gotham, especially in subheadings or titles. Its character width is slightly wider than Gotham, so the differences are more noticeable in paragraphs.
This typeface is available for free download from Google Fonts and is suitable for the Calvary team should purchase or licensing Gotham not be preferable.