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Sub-Brands

Alongside the primary brand elements, a family of sub-brands create brand hierarchy for both internal and external audiences. All of the elements outlined below are included for download and use in a variety of formats.

Sub-Brands

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Endorsed Branding

Sub-brand logos should be used with the same parameters as the main brand logos—alternate brand colors may be used as long as the backgrounds provide high contrast. Sub-brand logos should only be used in one-color versions within the brand palette or in the main multicolor version.

This set of 23 sub-brands presents each ministry and group within the context of Calvary Memorial Church. This system can be applied in a variety of settings—whether in the environment, on apparel, in printed materials, and more.

Sub-brand logos should not be altered or resized in any way. An Adobe Illustrator template is available for download if new sub-brands are added to the Calvary logo family.

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